Ever since I watched the Met Gala in 2015 and saw how she hit the red carpet in that sheer Givenchy dress with a high pony, I knew I would be wearing that same exact look to my senior prom. I recognized the platform I had; I decided to use that moment to spread some truth. With the majority of Generation Y rounding 30, their priorities are shifting: They’re settling down, spending less, and probably still using Facebook. But just as we move away from traditional boundaries of gender, Gen Z are also tearing down musical boundaries, instead embracing sounds that are fluid and difficult to categorize.” With 74% of 13-18-year-olds telling us their music tastes don’t fall into a specific genre of category, we can expect this generation to continue to seek out those genre-bending sounds—and to feel that that music represents who they are. How have your lives changed because of it? How Euphoria Came to Embody the Gen Z Aesthetic In Euphoria, the dark drama series that returns to HBO for a two … 4), Doritos (No. Gen Z respondents who named Billie Eilish mentioned her individuality, as well as her genre and gender-defying style as reasons that she represents their generation. E. E-People. Eilish’s down-tempo beats and more macabre material (a few song titles include: “all the good girls go to hell,” and “bury a friend) clearly resonate with their gloomy streak. Kylie has a loyal following, and it was nice to see that she and others appreciated something I designed. by Audrey Engvalson. Gen Z fashion trends are getting wilder and wilder.. From ripped jeans to unisex clothing items, some trends might seem confusing to older generations — and you can usually guess that teens are getting these items online, rather than in-store. Gen Zers and Millennials have similar viewpoints on many major issues of the … “My style is definitely diverse. “I'd like to bring major awareness to the rapid decline of our global environmental situation. Our generation also has a responsibility to our environment. Having already taken style cues from BadGalRiri herself, we know this up-and-comer is going to have no trouble commanding a room. It's making people stand up with pride.’”. “I've been working in this business since I was 12 years old, but in a way, that experience felt like the start of it all. The Temperley and Valentino dresses were an absolute dream to wear; they're unique and age-appropriate, while also being youthful, and most importantly ‘me.’ He makes me feel like a queen fit for the Iron Throne (which makes sense, considering he also styles Theon Greyjoy (Alfie Allen) and Ramsay Bolton (Iwan Rheon) from Game of Thrones.”, What would you say is one advantage your generation has over past ones? With this new landscape surrounding music, our most recent music survey asked 13-37-year-olds, “Who is the musician you feel best represents your generation?” Here’s what they had to say: What Musician Best Represents Their Generation? Gen Z males, meanwhile, have a soft spot for Playstation (No. With a California cool aesthetic and powerhouse voice, Noyes is about to go from background vocals to Rihanna-level superstar real quick. Their mom may be former Full House actress Lori Loughlin, but these sisters have earned their own loyal fan base by sharing their fashion and beauty tips on YouTube. Madonna was a big inspiration to me, too: She was ahead of her time, pushed boundaries, and didn't care what other people thought of her.”, You made a pretty low-key appearance on The Weeknd's hit album. “I met Hedi once in Los Angeles, 10 years before our collaboration. It makes sense, then, that fashion, an industry so rooted in newness, would move on from millennials to cater to the next generation. But, I wasn’t happy with the ‘anti-Kardashian’ line, mostly because I never said that and I didn’t want to portray any negativity about someone else. People are supposed to be different from one another. Mina Mahmood: “No matter how corny it sounds, I truly hope we can change the world for the better. How has growing up in the music industry influenced you (and your style)? In the last few months alone, Harris has taken on modeling, hosted a charity event with Alice + Olivia’s Stacey Bendet, nailed the red carpet at the Teen Choice Awards, and began work on her own clothing line, set to launch later this year. Enter: Generation Z, the under-20 set that’s putting everything on display through Snapchat, Instagram, Twitter, and other apps so … Generation Z is now considered more powerful and influential than millennials. She shows the importance of self-love and girls coming together. These take me back (but only, like, ten years). … Here’s Why Gen Z's ‘E-Boy’ Aesthetic Looks So Damn Familiar. Grass grows, birds fly, and language evolves as time marches on. I intentionally utilize my platform to speak about the importance of art, activism, and representation. When did you really start to recognize and embrace your aesthetic? One to watch? They’re not only activists for individuality and inclusivity, but they assume all people have the freedom to define anything (and everything!) Millennials were more likely than Gen Z to name both Swift and Beyoncé (more on this below), and cited both artists’ talent and personal lived as reasons for naming them. Luckily, Sabbat seems to have no trouble doing just that: He’s starred in campaigns for Tommy Hilfiger and Calvin Klein, gained a cult following for his closet full of Saint Laurent and Hood by Air, and wore a Tom Ford suit to prom...gifted to him by the designer himself. I want to relay how important it is to take agency in your own body but not measure your worth with it. Now that’s what we call “fashion influence.”, Did you ever imagine the viral impact "Damn, Daniel" would haveboosted Vans sales by 20% for direct-to-consumer and 30% online? What advice would you give to others facing the same obstacles? Then there’s Billie Eilish, the 17-year-old genre-bending musician who leveraged a viral online following into superstardom this year. As an artist, I have tried to stay away from letting fashion influence the work I make. The flute-playing, rapping, twerking musician faced an uphill battle to reach the top of a music industry, with her hit “Truth Hurts” climbing to the top of the Billboard charts two years after its release. I don’t try too hard to keep up and stay relevant, I just let all things inspire me and it works out best that way.”. I make sure to know what is going on and then let it loosely inspire me. They ushered me into a world of opportunity, to access a greater audience with all that I might have to say. I think the beauty is in being able to feel confident in being myself; I think everyone appreciates authenticity because it shows the inner child within all of us, the un-jaded, true side.”, “Raf Simons for CK is going to be huge and take the brand to another level, just looking at his work with Adidas. Our lives haven't changed too much since the video, but we have definitely been a little busier (in a fun way).”, Josh Holz: “Never. It means a lot to be recognized by those who are working at the height of the industry, but at the same time, youth is synonymous with inexperience and risk, which is not an asset when looking for others to essentially invest in you both on a personal and financial level. I was honored to get to sing on ‘Angel,’ because something about that song has so much meaning and beauty to me. @ghostgirlly @crybabyzine. 7), and Marvel Studios (No. Gen Z Slang Unsplash. On top of that, social media is a breeding ground for young musicians, giving them an opportunity to subvert the normal path to fame by simply going viral—which also gives young consumers the opportunity to feel like they’ve hand-selected their generation’s next stars by hitting “like” and “share.” Just look at the mega success story that is Lil Nas X, the artist behind Old Town Road, who landed his record deal after going viral on TikTok. Drawing, photography, anime and small tattoos are some examples of terms they are searching for more than … How would you describe your personal style? This aesthetic is popular amongst Gen Z due to their love of art and self expression. I mean, who wouldn't love the opportunity to hug Ellen [Degeneres], or be a 50/50 business partner at the age of 16?”. Sure, they may be taking on conventional industry roles, but there’s nothing traditional about the way they’re approaching them: They’re tackling today’s “standards” of size, race, and gender; they’re starting trends, rather than following them; and they’re creating conversations around topics like sustainability and “plus-privilege.” And, despite their varying accomplishments, they all agree: The freedom of self-expression through clothing is not to be taken for granted. “I mean, Kylie is who she is. One 30-year-old said of Swift, “She’s trying to grapple with activism vs career/art/friends/relationships and experiencing the ups and downs of your 20s, but on a global stage.” Others talked about her efforts to support causes and her honesty and authenticity as reasons she represents people their age. This is a lifestyle that includes boyfriend jeans, pixie haircuts, anime, and painting different body parts. I’ve thought about deleting myself from the site because of how much time I’ve spent on there being unproductive. There is no one way to be trans, a boy, a girl, a human, so just live, feel comfortable, and be you!”, Internet Sensation, Aspiring Designer Honestly, it really opened my eyes to a different view of what it’s really like to be in this 'fashion world,' and better yet, to work. It takes a lot to get established in this industry, and everyone has to start somewhere. Those eye-popping numbers from Technomic Inc. make this generation, born in 1993 and later, impossible to ignore. With this advantage, I'd definitely like to redefine society's standards of beauty and expand the fashion industry. My work was getting rejected from all the publications I wanted to be in, so I thought I could make my own where my work and my friends’ work would be accepted and appreciated. Current streetwear marries style and comfort in a modern way that's never been done before.”, Model, Champion For Curvy Girls “Back then, everyone had more character. You're Definitely A Gen-Zer If You've Seen Over 70 Of These TV Shows. 24% of Gen Z strongly agrees that what is morally right and wrong changes over time based on society. They communicate via emoji and memes. So, it’s no surprise this self-taught, Wisconsin-based designer already has one major fan: Kylie Jenner. I thought it was absolutely crazy how the video spiked the sales at Vans. Ethereal. People my age want to be comfortable, but they also want to look good. Gen Z’s top five, however, sets them squarely in the Genreless Generation with Borderless Culture tastes—eclectic, global, and harder to pin down. When I was a child, we were forced to wear uniforms to school. It's our responsibility to fix that. Starring roles on Black-ish and Scandal may have catapulted Shahidi to the top of young Hollywood, but it’s her activism surrounding diversity and her self-expression through clothing that have the industry paying attention. I have always been interested in creative forms of expression, whether it is through dancing, modeling, or acting. I am making mistakes, learning a lot, and celebrating the little victories when I can. After spending a semester at The Island School in The Bahamas (wearing a uniform made from recycled water bottles, by Recover Brands), Gilmartin found his life's mission: to make clothing that does more. I can honestly say this is something I've embraced naturally since I can first remember. The Internet may know her as Kylie Jenner’s BFF, but Woods is making her own name in the fashion industry as a model looking to redefine the term “plus-size” — and soon as a designer, with her forthcoming collaboration with Boohoo. 2020 - This is our board about gen Z! Music has always been big in young people’s lives—and so have the stars behind their favorite songs. I personally hope I can make all the future chubby girls proud along with everyone else changing the game in that way. Though she’s currently focusing her attention on modelling (she recently starred in Juicy Couture’s new #TrackIsBack campaign), it’s her success with dance (she’s one-half of the viral duo Fraternal Twins) that’s earned her millions of fans. @nuhevita. It’s powerful that what I have worked so hard to develop was seen on someone so influential to such a large audience and culture. I can only go on go-sees and castings after school, and work on holiday breaks; [I told them] that I would definitely be going to college one day. You started your YouTube channel a while ago — when did you realize it was going to be a hit? Depending on how I feel, I flip from utilitarian to quirky to classic without an issue.”, How do you plan to use your reach to inspire and influence people?" “Very simple: Cast people of all sizes for your clothing line, and don’t always put curvy girls in only lingerie. Gen Z’s Digital Mindset, Huge Buying Power, and Loyalty Are Up for Grab Generation Z may be young, but they make up almost 26 percent of the American economy and have an estimated $250 billion in spending power. My teachers always joked that I still found a way to show up to school looking ‘colorful,’ whether it be crazy socks, or rain boots on sunny days, there was always a way to challenge my style. Plus, she slays on the red carpet every single time. With the rise of social media and the alternate routes being carved for young artists to climb (or catapult) to fame, this has been never been more true. That’s one of the most respected designers of our time leaving one of the most prestigious fashion houses in the world because its timeline and commercial needs restrict the creative process.”, “This generation has the opportunity to slow things down and bring fashion back to reality. In an article for The Guardian, writer Amelia Hall indicates that youth aesthetics like cottagecore come from a place of exploring taboos, and in this case, “being outside is the ultimate taboo.”Hall compares cottagecore to the original punk music movement in the 70s, saying that just as figures like Johnny Rotten explored … Kris has always been so supportive and sweet to my mother and [me]. “I was raised to believe there’s nothing I can’t do, and I think it’s important for all women to feel that way.”. She’s an Academy Award-nominated actress, an accomplished musician, and a Miu Miu muse. If we improve the measures we take to express ourselves, we preserve the meaningfulness of expression. How would you describe them? The experience was amazing. Is there anything you'd like to accomplish outside the fashion industry? Did you ever expect your Beyoncé look to go viral? “I have struggled, of course, with things surrounding gender identity and presenting as a gender non-conforming person, but it is an ongoing relationship that I have with myself. Describe what it felt like (and meant) to be the youngest person ever nominated for such a prestigious award. How did that come about, what was the experience like, and what are your thoughts on Raf Simons taking over? We asked Gen Z and Millennials what an average night of fun looks like for them post-CO... Who Do Gen Z & Millennials Think Define Their Generations? “One thing Generation Z has going for us is the potential of technology. Before you scoff at their youth (and for many, the famous families that have helped leverage them to this point), let the designers, models, artists, actresses, and more below show you why they deserve to be taken seriously. With her upcoming film Ouija 2 set for an October release, our eyes are peeled for what she’s going to pull off next. As with any qualitative question, the responses include those that are top of mind and those that are most popular. She did help a lot to help the exposure of my brand. My style has developed through my own experience and changing personality. With this, we are promoting love and acceptance while encouraging the youth to be more involved.”. Later this month, he’ll be launching Querencia Studio, a collaborative platform to encourage the fashion industry to prioritize sustainability. Fashion is so much more than the clothes we wear: It’s a form of expression, art, and self-discovery. In the past year, you've worn some incredible pieces by designers like Valentino and Temperley. After Saint Laurent’s (now former) creative director Hedi Slimane discovered her work, the pair collaborated on two different seasons. The lists are ordered according to number of responses received, and alphabetically when ties occurred. I just want to make genuine work.”. With the Art Hoe movement and collective, we are creating a platform where marginalized people can feel safe with their art.The art world tends to be an exclusive setting that only caters to white cis males. My stylist, Warren Alfie Baker, always delivers an outfit that goes above and beyond what I ask for, and he can be trusted to get a feral forest child red carpet ready. But we have to remember not to disconnect from each other and to stay humble. I want to maintain a certain integrity to my personality, where my wardrobe choices feel authentic to who I am. From her style to her music, she has inspired me. Recently, I took part in the Global Goals Campaign, which is all about women's rights and empowerment across the world. Social media is so wonderful for that exact reason. Emo. When Beyoncé showed up to the 2015 Met Gala in a (practically) nude Givenchy gown and killer high pony, the world went crazy. How would you encourage other young women to speak up, and what does being strong and independent mean to you? Those who named the Backstreet Boys mentioned their generation’s role in the boy band explosion of the ‘90s, as well as the fact that the band is touring again, “[a]lmost like they never left.” Millennials’ listis also heavy on upbeat pop, fitting for a generation known for their optimism growing up. It's opening so many doors to fix the problems of previous generations, and presenting different platforms for change. “One of my biggest goals in life is to help others find self-confidence and to help them learn to feel comfortable in their body. I would say I found my self-esteem while on the modeling journey. Tell me about Kylie Jenner wearing your clothes: As a young designer, how important would you say celebrity and social media is in terms of brand exposure? She is a brave-hearted woman, the true definition of a #GirlBoss. I have a heavy European descent and I love that it comes out in me. Is it something you’re still dealing with? It'd be rare if I didn't have bad days.”, In a world that's so over-saturated with photoshopping and size-0 models, what's one thing you wish the fashion industry would change or improve upon to make things more inclusive? You have 1.5 million Instagram followers and are best friends with people like Kylie Jenner and Jayden Smith. But that’s fine. Sound familiar? Is there any person, place, or thing that has helped influence or develop it? That results in isolation, which leads to frustration and anger. @lukasabbat. And that's what I did. Modeling for brands like Outdoor Voices and Eckhaus Latta, Ferreira is paving the way for size equality in the fashion industry — and sharing her #nofilter personality with nearly 350,000 Instagram followers. I didn't make or post the video for that reason, so all of this is a huge surprise. Right now, it’s out of touch. I love so many different things and I embrace my aesthetic by not putting myself in a box. Why is this a topic that's so important to you? They look up to Bella Hadid and Jayden Smith. In fact, Drake is the only top-five constant across the age groups, and, in general, Millennials listed the typical heavy hitters they grew up with, with older Millennials citing old school acts such as the Backstreet Boys and Michael Jackson as two of the most emblematic musicians for them. And, with a personality (and sense of humor) as big as the names she works for, well, consider her Cara Delevingne 2.0. “My prom dress was a response to the criticism Black women receive for being exactly who they are. Tell us about your personal style. I believe people of all sizes should be able to dress exactly how they want to and know that there are options.”. Recently, I read a think-piece on why our world seems to be crumbling around us, with racism and violence in the headlines daily. How did you finally gain the confidence to enter the modeling world? One look at Marley’s Calvin Klein campaign and you’ll realize that she’s a carbon copy of her mom, Lauryn Hill. If 2016 thus far is any indication of her star power, she’s about to become a force to be reckoned with. Equestrian. The rest of the musicians at the top of list also represent the heavy-hitters that have dominated the favorites lists for years, but some rising stars made the ranking as well. 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