Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it’s important to know how they use technology in order to build an effective strategy and convert them into loyal customers.
(Synchrony), 54. Luckily, we live in an era where all the data is available to us marketers so that we can make strategic, calculated decisions in how we help our customers choose us over the competition. Millennials use PayPal the most out of all the generations, with 32% of surveyed millennials using the payment service compared with just 15% of Gen Xers and baby boomers combined. Only 27% of millennials follow the news, compared with 46% of Gen X and 61% of baby boomers. (Colloquy), 66. Only 16% of millennials make the majority of their purchases on a mobile device. (Nielsen), 29. Generation Z makes up roughly 17.6 per cent of Canada’s total population, according to 2017 data from Statistics Canada. Technologies that Gen Z want their employers to incorporate into the workplace include: social media (41%), wearables (27%) and virtual reality (26%). 57% of Gen Z uses messaging apps at least half the time they use their phone. URL to IRL: How Gen Z Are Using Technology to Change the World Today’s youth are leading the global movement towards sustainability and social responsibility. are actively connected (checking email, messages, etc.) As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. (Pew Research Center), 3. 68% of Gen Z says they prefer to receive communication from a brand via email. ⅔ of baby boomers use the internet and half of them have broadband at home. 52% of Gen Z reports that their smartphone is their most important internet device. Who knew that Gen Xers were second-most addicted to browsing the web after Gen Z? Not surprisingly, 95% of 13- to 17-year-olds reported having access to a smartphone, according to a 2018 Pew Research Center survey. Because consumers nowadays trust their peers more than brands, your strategy should try to leverage user-generated content (UGC) and word-of-mouth marketing (WOMM) in order to increase your chances of gaining their attention and loyalty. Share your thoughts below! (Sprout Social), 43. Generation Z did not witness these innovations but rather was born into it. Das Dossier Generation Z enthält redaktionell zusammengestellte Statistiken zu den themenrelevanten Kennzahlen, Einstellungen, Freizeitgestaltung und Mediennutzung sowie Social Media Verhalten. (Source: Yello) Gen Z has a deep understanding of how technology can transform the way we work and live. 24% of Gen Z strongly agrees that what is morally right and wrong changes over time based on society. 10 hours of screen time: the amount of time nearly half of Gen Z spends on devices each day. Nearly one quarter (22 percent) of Gen Zs use their smartphones 10+ hours per day. 26. Less than 10% of each generation reports consuming content late at night, or between 12am-5am. Sie träumen davon nach der Schule zu studieren oder eine Ausbildung zu machen und eine Familie zu gründen. (PRC / LivePerson), 32. (GlobalWebIndex) 9. 1 in 4 baby boomers say they play online video games. Only 13% of baby boomers still write checks; instead, about 90% use debit cards to make payments. 97.6 percent of Gen Zs own a smartphone across North America, Europe, Australia and New Zealand. 70% of Gen Xers, 60% of millennials and 51% of baby boomers will likely purchase from a brand they follow on social media. 98% of Generation Z members own a smartphone. 21% of millennials unfollow brands because of having a bad experience; 22% unfollow because they found a brand’s social marketing to be annoying. (BuzzStream x Fractl), 4. 3 More than half spend at least 10 hours a day on an electronic device. (Synchrony), 59. Facebook is the most popular platform for sharing content across all generations, with 51% of Gen Z, 62% of millennials, 58% of Gen X, and 63% of Baby Boomers using it most often out of all social media. (Sprout Social), 25. (CrowdTwist), 48. A whopping 91% of Gen Z said they experienced a physical or emotional symptom due to stress and mental illness in the past year. 15 Aspects that Highlight How Generation Z is Different from Millennials. According to the latest how fast is technology growing statistics, of the 7.7 billion people in the world. Sentence Case, an in-depth look at how they behave as consumers. If your ideal audience consists primarily of millennials, we happen to be fascinated by the rambunctious bunch, so check out our big list of millennial statistics, how to market to millennials, and an in-depth look at how they behave as consumers to learn even more. (Accenture), 72. Though it’s not the most important part of a business, all brands need to sell in order to keep their doors open. 62. 76% of smartphone-owning baby boomers use the internet at least several times per day. 58.9% of millennials, 50.4% of Gen Xers, and 55% of baby boomers all follow brands on social media before purchasing from them. 60% of Gen Xers use a smartphone daily and 67% use a laptop or PC daily, surpassing the 58% of millennials who use laptops or PCs daily. (PRC), 34. 91 percent of Generation Z have their digital devices in bed in the evening. If your audience skews younger, they may not even have a wallet on them at all and expect a mobile pay option. Generation-Z is the first fully digital generation, and yet, they yearn for human interaction at work. Is your target audience the type of digital consumer you thought they were? Untrue? 12% of baby boomers look to friends and family for advice on their purchases. There are a few conflicting ideas about where this generation starts. By 2020, Generation Z will make up 40% of all US consumers. Generation Z. SITE INDEX. The most important takeaway here is that all the age groups have mostly multi-device users—in other words, not a single generation is significantly behind on the times. (Sprout Social), 42. Which stats did you find the most surprising? Gen Z starts their job search early. Across the board, however, social media is a promising channel for engaging all generations as they each use it with the intention of interacting with brands in one way or another. 52. Over 25% of baby boomers consume 20 or more hours of content each week. 45% Gen Z says they’re on their phone “almost constantly;” 61.8% of Gen Z and millennials say they would rather leave their wallet at home instead of their phone. (Pew), 73. (PRC), 18. From their devices of choice to how they browse products, it’s crucial to identify who prefers what to really make the most of your marketing strategy and create the happiest of customers. (Sprout Social), 37. Only 43% of Generation Z value the time when they’re unplugged. What does that mean for your brand? (Accenture). (Gen Buy), 55. Unlike the stereotypes may imply, it’s actually the older generations who prefer to shop fully online while Gen Z kids are blissfully browsing brick-and-mortar stores for fun. They are a generation that doesn’t remember the events of 9/11 or a world where people aren’t connected to vast amounts of timely, global information and with friends, brands, or celebrities at the touch of a finger. To achieve this, we’re going to explore some data on the following topics (plus key takeaways for each)—if you have an itch to skip ahead, the sections are as follows: Here is the age breakdown of each generation we’ll be analyzing: 1. Gen Z is born and brought up with the current technology, they are digital-centric and technology is their identity. (BuzzStream x Fractl / PRC), 23. (Synchrony), 65. For instance, the study found that Gen Z is four times more likely than millennials, Gen X, or baby boomers to say that age 13 is the appropriate age to get your first smartphone. This is where having the flexibility of allowing customers to pay on their phones or place orders online with free in-store pickup helps a lot of retailers stand out from their competitors. (BuzzStream x Fractl), 35. (Nielsen), 2. They are currently between 8-23 years old (nearly 68 million in U.S.) The term “Millennial” has become the popular way to reference both segments of Gen Y (more on Y.1 and Y.2 below). 39% of millennials, 33% of Gen Xers, and 24% of baby boomers use mobile payments when shopping, paying bills, or sending or receiving money. Gen Z Consumers Spend Money Differently. By 2020, Gen Z will make up 20% of a multigenerational workforce. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. 3 67% of baby boomers report that if an item they want is available online or in a nearby store, they prefer to purchase in-store. Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers. (CouponFollow), 69. Realistically, the name Generation Z is a placeholder for the youngest people on the planet. (PRC), 31. Related Read: 15 Aspects that Highlight How Generation Z is Different from Millennials. Research ; Strategic Consulting ; Speaking ; Virtual ; Books ; Discoveries modern technology and they are the generation... Demand an integrated, seamless shopping experience regardless of the two generations is adolescent... 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